Client Overview
A US-based plumbing company approached Digital Advertisement Marketing Network with the goal of generating consistent, high-quality service leads through paid advertising.
The company wanted to grow its customer enquiries for plumbing services but preferred to keep its brand name confidential. For this reason, the company name has not been disclosed in this case study.
Our objective was clear: build a reliable paid advertising system that could generate confirmed leads every month from people actively searching for plumbing services.
The Challenge
The plumbing industry is highly competitive in the United States. Many users search for urgent services such as leak repairs, drain cleaning, water heater repair, pipe repair, emergency plumbing, and plumbing contractors.
The client needed more than just website traffic. They needed real enquiries from people who were ready to call, submit a form, or request plumbing services.
High Local Competition
Saturated search results dominated by national directory websites and local plumbing contractors.
Expensive Intent Keywords
Keywords with strong buyer intent were costly, making budget optimization absolutely critical.
Irrelevant Clicks
Broad search queries resulted in wasted spend on users looking for DIY guides or unrelated queries.
Lead Quality vs. Volume
A critical need to attract confirmed service leads rather than just general informational queries.
Our Strategy
Digital Advertisement Marketing Network created a performance-focused advertising strategy using both Google Ads and Bing Ads.
Instead of sending traffic to a general website page, we developed **two high-quality landing pages** designed specifically for plumbing service enquiries. These landing pages helped improve user trust, increase conversion chances, and make it easier for visitors to take action.
Landing Page Development
We created two dedicated landing pages designed specifically for plumbing service enquiries to help users quickly understand the service offering and take action without confusion.
Clear Service Headline
Directly matched the user's search query to establish relevance immediately.
Strong Call-to-Actions
Click-to-call buttons optimized for mobile and visible service request forms.
Mobile-First Layout
Ensured fast loading speeds and perfect readability on smartphones.
Trust-Building Signals
Displayed licenses, insurance guarantees, and positive customer reviews prominently.
Campaign Execution
The campaigns were managed actively over a 12-month period. We continuously reviewed campaign performance, search terms, keyword quality, lead sources, and conversion data to optimize performance.
- High-Intent Keyword Targeting: We targeted users who were actively searching for plumbing services, reaching people with immediate, active needs.
- Lead Quality Improvement: Using negative keywords and search term audits, we reduced irrelevant clicks to preserve budget.
- Conversion-Focused Funnel: The dedicated landing pages converted visitors into enquiries by giving them a clear and quick path to contact the client.
Results Achieved
Over the 12-month campaign period, our team helped the plumbing company transition from random enquiries to a stable, measurable lead generation system.
70+ Confirmed Leads
Averaged over 70 high-quality confirmed leads every single month.
Dual-Platform Success
Ran successful campaigns across both Google Ads and Bing Ads.
High Conversion Rate
Achieved through the deployment of two dedicated landing pages.
Improved Lead Quality
Reduced cost-per-lead through continuous search term optimization.
Why This Campaign Worked
This campaign worked because it was not focused only on traffic. It was focused on **confirmed leads**.
Google Ads captured high-intent active search traffic, while Bing Ads provided an additional source of quality enquiries at a controlled budget. The landing pages supported the campaign by giving users a simple and direct way to contact the company.
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